Managing digital marketing takes major time commitment. First, you need to build a unified database of all your customers, centralized across all your locations. You need to use that database to generate customer segments to target, design segment-targeted cross-channel campaigns that work consistently across all media channels, and automate those campaigns in a way that guides every customer toward drives repeat visits and positive reviews. Meanwhile, you need to track each campaign as it’s running, so you can see the numbers on what’s working and what needs to be tweaked.
Here’s a simpler solution: Wouldn’t you rather tell us what marketing results you want, then let us deliver them?
IMPULSE is our proprietary end-to-end solution for digital campaign design, deployment and management. Give us access to your customer databases, and we’ll map these individual transactions to a specific individual, then to that person’s household, which is also geo-targeted, providing geographically precise targeting and tracking.
This means wWe can target your customers by household, or only by households that’ve already made a purchase, or only by households in a specific geographical range – or by any other metric you choose. We can even, and tie this data into other digital platform marketing ecosystems – such as Google and Facebook – for even more precise targeting.
Once we’ve pinpointed your target customer segments, we deliver multi-channel marketing campaigns to your target customers, via digital ads, direct mail, targeted TV, and any other channels you choose. It’s even easy to implement consequential offers – for example, making a special offer to a loyal customer who’s made 10 purchases, or who’s brought in other family members.
As your campaign plays out, IMPULSE continually compares the number of creatives sent to each household against the number of new visits and conversions from that household – givinges you precise up-to-the-minute stats on the effectiveness of each creative, for each household, so you can adjust your strategy and budget and minimize wasted ad spend.
Nearly 70 percent of consumers, and 82 percent of millennials, check online reviews before making a purchase – and they’re willing to pay more for a well-reviewed product or service. Bbut maintaining a five-star reputation is a full-time job. As Google Local moves into the local search space, ranking its own highly reviewed businesses far above Yelp’s listings, it’s clear that aA positive search ranking depends on five-star reviews on Yelp, Google Local, TripAdvisor, and a long list of other review sites. But you’re already inundated with all your other ongoing marketing campaigns. How can you manage all these review sites, too?
IMPULSE includes a tool called REVERB, designed to make it easy to manage your online reputation. REVERB is powered by the same database as the rest of IMPULSE. It encourages your happy customers to leave positive reviews – thenIt helps those good vibesreviews reverberate throughout social media, especially in your local area.
We’ve got this down to a science. Without requiring any overhead from your team, we’ll leverage your customer database to quantifiably improve your reviews and increase your customer base every month, guaranteed.
It really comes down to a simple math equation: Do you want to buy better reviews and more customers?